NEW YORK, January 29th, 2018 — Amidst all the fan fanfare at Madison Square Garden for the 60th Anniversary of the Recording Academy’s GRAMMY Awards, record company executives, artists, and music enthusiasts gathered at various viewing and after parties around the city to celebrate the most iconic evening in music. Over the weekend, moguls like Jay-Z and Clive Davis each hosted their own pre-Grammy’s party’s at the World Trade Center’s Freedom Tower and the Hilton Midtown, respectively.
On Grammy’s night, just a few blocks from The Garden, was the Continental Media Group‘s #GrammysVIP Party benefitting VH1 Save The Music and the Grammy’s Foundation’s MusiCares initiative, hosted by its founder Rich Valdes. This awards night red carpet viewing event was held in the private event space of superstar footballer Jamie Carragher’s flagship venue on West 39th Street, complete with finely-crafted British mahogany woodwork and a very attractive guest list to boot.
Among those on the guest list were Grammy-nominee Elle Varner (who won a 2017 Grammy with Chance The Rapper), platinum-selling recording artist Driickey Graham of “Snapbacks and Tattoos fame”, music executives including the publicity and management teams for Ke$ha, Ice-T and metal band Body Count (whom all performed at the 2018 Grammy’s ceremonies), Playboy Magazine cover model Ashley Massaro from WWE, songstress Emily Luther from NBC’s “The Voice” and many more.
The nearly 400 guests at the black tie affair enjoyed a premium open bar, hot hors d’oeuvres, and live performances by American Idol contestant and pop/soul artist Annalise Azadian, reggae-artist Arita, dance numbers by Bergen County’s own Julian Matias of the Royal Thieves (NJ Dance Fusion), electric guitar solos by Cooper Boyd from Lunatic Fringe, and an electrifying hip-hop set by Driicky Graham.
The event was as valuable for networking as it was for entertainment. Managers, publicists, and producers of all genres of music were rubbing elbows with recording artists that were equally as diverse coming from the likes of Canada, Belize, and all over the United States. What many artists value most are the relationships, media exposure, and potential future collaborations that come out of attending these red carpet events.
Other notables spotted on the red carpet, and working the room, included MTV3 model and recording artist Jessenia Vice, celebrity publicist Marie Driven, sixteen year-old fashion designer Jaida Valdes, Belizean rapper and activist Murdakkh, DJ’s John Correa, Presz, Liquid, and droves of musicians and producers from across the country who were in town for Grammy’s weekend.